Strategic direction

Competitive analysis & positioning

Helps your organization understand its position relative to competitors and translate that insight into clear strategic choices. It clarifies where you are strong, where you are exposed, and where differentiation will create the most impact in the market.

See how it works

Competitive edge Market trends Strategic priorities

Challenge Most organizations lack a clear view of where they win, compete, and differentiate in the market.

Solution We translate strategic topics into a clear, benchmarked view of competitive position and opportunity.

Audience C-level

Duration 1 - 4 weeks

Output

Strengthens competitive positioning by 65%

How it strengthens your competitive advantage

Structured competitive landscape

Provides a tangible, visual, and actionable view of where the organization stands and where it can differentiate.

Clear differentiation opportunities

Identifies the specific areas where competitors are leading or lagging, and reveals the market opportunities.

Winning strategic position

Aligns leadership on strategic priorities using real market data. Defines where to compete, where to invest, and where to lead.

From fragmented strategy to clear competitive position

The challenge

Fragmented view of market position

Competitive environments are becoming more dynamic, with new entrants and shifting rules redefining what it takes to win. This creates uncertainty around positioning and makes differentiation harder to define and sustain.

The solution

Define where you compete and why you win

Through structured benchmarking and a leadership dicussion, we map where your organization stands versus competitors and identify where differentiation is possible. The result is a shared strategic position that guides decision-making and prioritization.

Initial alignment Defining the company context and selecting the focus area for the research. Identifying key competitors to your organization.

Analysis OrgX performs a market research, defines the positioning criteria, and conducts an in-depth competitor analysis.

Positioning Interactive exploration of competitive analysis and positioning thanks to the use of visual maps.

Workshop (optional) Collaborative review of insights, validation of positioning, and identification of gaps and opportunities.

Report and recommendations Final positioning framework, strategic recommendations, and next steps delivered digitally.

Essential

The full scan, delivered and explained.

Full platform access
Full competitive analysis and positioning across all topics
Interactive exploration of the results
One review call to walk through the findings
Standard chat support

Most common

Guided

The scan, validated and interpreted with your team

Everything in essential
Workshop session led by ORGX to validate competitive positioning
Strategic report: recommendations and next steps

Fully facilitated

ORGX runs the full process and turns it into action.

Everything in guided
Customization of visual maps
Ambition-setting session with leadership team
Executive summary report

What is the competitive analysis and positioning?

A digital consulting service that analyses and visualises competitive performance to inform strategic positioning.

Who is the competitive analysis and positioning for?

Leadership teams needing clarity on their competitive position.

What do we need to prepare?

Little preparation is required; this includes your company context, the area(s) you want to focus on for the competitor analysis, and examples of your key competitors.

How long does it take?

Depending on the level of support, it takes from 1 to 4 weeks after initial alignment.

What do we get at the end?

You get an in-depth competitor analysis and positioning, with visual maps and charts to position your organisation against competitors. Finally, depending on the level of support, you get a strategic report of the results, including board-level insights, strategic recommendations, and next steps.

Is the competitive analysis & positioning tool software, consulting, or both?

It is a consulting-led product delivered via our proprietary online platform. You can choose between pure software, a mix of software and consulting, or fully-facilitated consulting.

Can we use it without ORGX?

You can access the platform access and have a full competitive analysis and positioning without the need of interaction. However, ORGX expertise is recommended for interpretation and strategic insights.

How does this link to execution or transformation?

The output of the competitive analysis and positioning can feed directly into roadmap and transformation planning. Alternatively, you can use insights to visualize where you stand against the competition and where you can differentiate.

How does this tool improve competitive positioning and decision-making compared to other solutions?

It reframes strategic topics around competitive advantage rather than compliance or best practice, showing where positions influence customer choice, tenders, or market leadership. Through competitive benchmarking and a leadership workshop, it produces a shared, explicit view of where to compete and why.

What problems does this tool solve for teams looking to gain a measurable competitive advantage?

It replaces target-setting in isolation with decisions grounded in competitive context and closes alignment gaps between specialists and executive leadership. The measurable outcome is before-and-after clarity on competitive position, priorities, and ambition.

What makes ORGX the right partner for this

Market intelligence The Horizon Scan is ORGX's proprietary outside-in research methodology — combining market data, competitor analysis and trend signals into a coherent strategic picture.

Strategic interpretation ORGX translates market signals into actionable strategic priorities — not general observations. Every finding is evaluated against your specific context and competitive position.

Transformation expertise Priorities only create value if they lead to action. ORGX brings the execution methodology and programme capability to ensure findings translate into movement.

Executive-grade delivery Everything ORGX delivers is designed for board and executive committee use — structured, evidence-backed and directly usable in leadership decisions.

Define your competitive positioning

Get a clear view of where you stand in the market, how you compare to competitors, and which areas matter most for winning.